Auraiha (pronounced ah-rye-ah) founder Rachaelle felt there was something missing in the market for affordable skincare. It was essential for her to create a brand that was affordable, clean, sustainable, and powered by the "skin first" movement. They started with two products that they saw as an essential part of a skin and makeup routine, the Glass Face Brightening Serum and the Naturally Luminous Mist & Set Spray.
Infused with natural, and simple ingredients Auraiha has created effective, and affordable products that many people are looking for. Both of their products are EWG Verified and are free from any harmful ingredients such as parabens, phthalates, sulfates, silicones, and synthetic fragrances. They also ensure there is absolutely no animal testing. Cultivating a brand filled with high-quality clean products is their number one priority.