Inspired by their own families, Jean-François Bernier (JF) and Benoît Lord set out to create a legacy their kids could and would be proud of. To create a range of household products exclusively with natural ingredients that worked as well, if not better, than synthetic options. They committed early on that ATTITUDE products would always have the least impact on the environment and their families’ health.That meant containing no ingredients of concern such as cancer-causing chemicals, mutagens and endocrine disruptors, even at legally tolerated levels.All of their products are made with natural, plant- and mineral-based ingredients that have the least impact on our families and the planet. These clean ingredients are developed with EWG's strictest standards in mind, their products are also ECOLOGO® and PETA Certified, hypoallergenic, vegan and cruelty-free.